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  • For EA the mobile games segment, they make up for more than a tenth of its overall revenue.EA spent billions of dollars to acquire Glu Mobile, UK-based Codemasters and Playdemic Ltd, to FUT 22 Coins bulk its gaming collection for mobile with more gaming titles.Consumer spending on videogame hardware, accessories and content throughout the United States alone jumped to an unprecedented $56.9 billion by 2020, according the data from the research firm NPD.

    "They use this cash flow to future-proof themselves by acquiring Intellectual property as well as talent, and to establish a presence in new markets," Joost Van Dreunen Professor of how games are run at New York University, said.Acquiring studios with strong mobile franchises will enable EA to take advantage of the know-how and capitalize on the established player base at the same while gaining a foothold in new categories.

    EA declares that FIFA's Ultimate Team Preview Packs have helped boost sales.EA CEO Andrew Wilson has said that the new preview packs released in FIFA 21's Ultimate Team mode have been "well received by the general public" as well as boosted sales.

    According to PC Gamer, during an investor conference on August 4th, Wilson said that Preview Packs have led to "an an increase in participation" and "a higher rate of conversion of consumers."

    "It was beginning to fall towards the closing of the season therefore, some of this data must be considered in that perspective, but we are committed to advancing the way we work in buy FIFA 22 Coins as well as around the opportunities and the programs that we develop for our players, and hope that we can continue to expand our business in the future," he added.